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al. (2006) The marketing plan for Imperial Tobacco will include an overview of the company (strategy, values, financial situation, market share and management overview), PESTLE. Analysis, SWOT Analysis, Analysis of Sector Trends and Competitors, Objectives and Assumptions formulated and a forecast and budget for the three (3) years.
In preparing the report references were made to the Imperial Tobacco Company Website, Marketing Textbooks, Business Strategy Textbooks, Internet Articles/Libraries, Journals and Lecture Notes.
2.0 COMPANY OVERVIEW
Imperial Tobacco is the world's fourth largest international tobacco company...
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