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Its brands are divided into several ranges so as to reach a wide a market as possible. They include Embassy and Regal, Davidoff (so-called "luxury" cigarettes), SuperKings and John Player Specials (mid-priced), and Lambert & Butler (more cheaply priced).However the group's business does not focus solely on cigarettes. Imperial Tobacco also produces cigars, pipe tobacco brands, and is also the world leader in hand-rolling tobacco with the Drum brand. Not to mention RIZLA, making the firm a giant in the cigarette paper market too.Thus dominating the tobacco market, Imperial Tobacco pursues an aggressive expansion strategy...
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