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The first two are social processes, the latter is a technical process. Uncertainty is related with frequency-based and trait-based imitation, while experience influences frequency-based imitation and outcome salience affects outcome-based imitation. I find that there is a positive relation between uncertainty and outcome salience on the likelihood a company imitates, and I find a negative relation between experience and the likelihood a company imitates another company.
In order to determine how imitation influences the expansion mode choice I distinguish three different forms of entry modes: (1) contracts, (2) joint ventures (JVs), (3) wholly owned subsidiaries (WOSs)...
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