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Imc Kudler Fine Foods

IMC Kudler Fine Foods

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Title: IMC Kudler Fine Foods

Essay Details:

Subject: Business

Author:

Date: November 9, 2012

Level:

Grade: A

Length: 5 / 1493

Essay text:

The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in fashionable shopping center. The stores are stocked with the very best domestic and imported foods. Every is stocked and carries upscale fresh meats and seafood, baked goods, produce, deli, and dairy departments. The owner, Kathy Kudler, opened the first of three stores in 1998. In 2000, Kathy opened a second store with a third store opening in 2003 (Kudler Virtual Organization, 2006). Marketing Objectives Kudler Fine Foods has experienced significant growth and wants to expand it's services, improve efficiency of operations, and increase the consumer purchase cycle...

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