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Designers also work closely with suppliers, keeping the costs low.
Ready-to-assemble kits help to stack products in shelves in order to maintain larger inventories.
The cash and carry shopping formula; you can go to the rack directly to collect the product and go home to build it by yourself.
Successful use of the word of mouth and the use of catalogues in order to reduce the advertising costs.
IKEA has simple and plain staff levels, lowering the fixed costs and giving more freedom to its employees. This management structure also helps making decisions in a faster way.
2. What are the cultural factors that make expansion abroad in retailing difficult? What has made it possible in IKEA’s case?
Ikea has encountered many problems when entering the U...
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