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Essay Details:
Essay text:
Barriers of Entry 10
4.1 Culture and beliefs 10
4.2 Pricing 10
4.3 Environment barrier causes 11
5. Recommendations 12
* Figure 3: The Global Strategic Planning Process 13
6. Conclusion 14
7. References 15
* IKEA's Overview 16-17
1. Executive Summary
First of all, the assignment that is about International Business. The research and task which was given is an intention to expand the largest furniture company that is IKEA in Malaysia to New Delhi, India.
IKEA was one of the biggest furniture manufacturers in the world where they have conquered the European state until Asian state with their most famous product and valued product money can buy...
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