Ikea case study
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Title: Ikea case study

Essay Details:

Subject: Business
Author: Joshua A
Date: June 28, 2015
Level:
Grade: A
Length: 8 / 2389

Essay text:

He broke off the legs of the table and then reassembled the table back at home. The idea of flat box furniture or ready to assemble furniture was born. Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 . This was a low coffee table, made to be put together at home by the purchaser. This was a new idea which would change the way consumers viewed the idea of purchasing furniture in the future. Prior to this new concept furniture was either made to order or available as assembled at the showroom Ikea began as a business entity in 1943 when the father of Ingvar Kamprad organised a company for him, Ingvar 17 at the time gave the name of his company by using the following initials, I from Ingvar his first name, K from Kamprad his surname, E from Elmtaryd his home farm and A from Agumaryd his home village...

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