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IKEA also embraced its advantage of its heritage, focusing on quirky advertising in North America, poking fun at Swedish heritage in commercials. IKEA has done a remarkable job of creating its own firm-specific advantages, while taking advantage of and furthering its country-specific advantages.
There are many cultural factors that traditionally make retail expansion abroad difficult. The first challenge that a few retailers, IKEA included, must overcome is creating a stable supply chain for its products. It is usually difficult and time-consuming for a country to establish an efficient supply chain in foreign nations...
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- which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
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