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All IKEA stores are emblazoned with a “Swedish” blue and gold colors, reinforced by its 35 million colour catalogues, IKEA operates in 32 countries, with 220 outlets, with major expansion plans for Russia (its 250,000 sq. ft. store is one of the largest) and for major cities in China. As a private company, sales revenues are not disclosed, but estimates suggest annual sales in excess of US$13 billion. Around the world, it has become one of the best known brands; in Europe, the joke abounds that ten per cent of the population were conceived on IKEA beds.
Ingvar Kemprod, now 78, lives in Switzerland but operates IKEA from a distance through a complex web of companies and an umbrella foundation based in the Netherlands...
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