IKEA

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Pre-written Papers:

Title: IKEA

Essay Details:

Subject: Business

Author: Lottie D

Date: June 15, 2011

Level: University

Grade: A

Length: 5 / 1269

Essay text:

Recently IKEA committed itself to implementing this strategy not only in its European and North American stores, but in the world's most ferociously price competitive market, China. In order to gain and hold market share in China, IKEA has made significant price reductions to attract reluctant Chinese consumers to products which reflect strong Swedish and European aesthetics. IKEA sells some of its featured items more cheaply in China than in Europe . We recently wandered through IKEA's Beijing store with one of its suppliers who had just traveled through Europe, and he pointed to numerous items that he manufactured and had priced in IKEA's European stores...

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