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Is it that Ikea offers good quality furnishings at a fair price? Is it that Ikea sells modern trendy furnishings, or that you can buy the glasses for you kitchen and the book shelves for your den at one time? Ikea incorporates all these things into their stores and marketing strategies, Ikea also is socially conscious, and promotes organizations like UNICEF. Besides getting a good price on a book shelf, customers are also promoting human rights, and advocating for children in impoverished countries.
Company Information
The Ikea strategy has plenty of room to grow the retailer accounts for just 5% to 10% of the furniture market in each country in which it operates...
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