IDEO

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Title: IDEO

Essay Details:

Subject: Business

Author: Ashlee B

Date: February 15, 2012

Level: University

Grade: A

Length: 2 / 430

Essay text:

IDEO, a firm renowned for its ability to develop category-busting new products (such as the design for the Palm Pilot), does just that. The office feels more like a play space than a workspace, but that's because play is so critical to creative thinking.3 It's hard to think outside the box when you're in one. IDEO's offices generate lots of interest because they are so different. They contribute to the brand and to public visibility. But they also help attract the best and brightest talent, without which the company could never succeed. Once at work, talent is encouraged by the space to share ideas, to interact freely and often...

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