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Essay Details:
Essay text:
Identify segmentation variables and segment the market
2. Develop profiles of resulting segments
Market Targeting
3. Evaluate attractiveness of each segment
4. Select the target segments
Market Positioning
5. Identify possible positioning concepts for each target segment
6. Select, develop, and communicate the chosen positioning concept
Segment Marketing
Before we identify segment market we have to identify Market and know what mean.
“Market: people or institutions with sufficient purchasing power, authority, and willingness to buy” 1
“Market: A aggregate of people who as individual or as originations have need for certain products and the ability willingness and authority to purchase such products” 2
We can say, it’s consisting of all the people or organizations that may have an interest in purchasing a company’s products or services...
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