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Each of these help to solve case questions.
Brand line simplifying plan and Organizational structure modifying
•Analysis and excluding from production line the less profitable or unprofitable commercial grade in order to decrease total number of commercial grades.
•Revealing the most successful commercial grades and focusing on production of such commercial grades.
•Organizational structure modifying in direction to product-oriented structure (creation of CFR - centers of financial responsibility – focused on different groups of commercial grades). The goal is to increase efficiency of brand management and to create competition inside the company...
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