Ice-Fili

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Title: Ice-Fili

Essay Details:

Subject: Business

Author: Jeffrey C

Date: January 1, 2013

Level: University

Grade: A

Length: 7 / 1826

Essay text:

Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the industry leader in Russian ice cream production for years to come...

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