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The increase in price is due to the general increase in dairy prices combined with increased cost of technology associated with ice cream production.
The product innovation in all frozen desserts, including ice cream is increasing; however, the average lifecycle of ice cream is decreasing. The average lifetime of ice cream varieties is 1 to 2 years. At the same time, there is continued growth in low-fat variations of ‘full-fat’ ice cream products and there is a demand for these products to taste like their full-fat equivalents. The ‘better-for-you’ frozen dessert products, traditionally marketed at adults, have unexpected cross-appeal in children...
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