I Am Canadian

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Pre-written Papers:

Title: I Am Canadian

Essay Details:

Subject: Business

Author: Kenneth G

Date: October 17, 2014

Level: University

Grade: A

Length: 6 / 1570

Essay text:

This campaign turned out to be a success and in March 2000 under direction form MacLaren McCann Advertising in Toronto they launched their next promotion titled “The Rant”. This advertisement produced 8.8 million dollars in free media coverage and boosted their overall market share increased by 2% or 20-27 million dollars in sales for year following. Molson’s stock price increased 1.8% in the following year. The Rant revitalized the Molson brand by creating awareness in 19-29 year olds and single handedly established it self with the non-beer crowd and built a national sense oidentity in their brand...

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