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So research is conducted on both markets to determine where the product should be marketed to.
The Product
The StaGreen is a chemical fertilizer created to improve your lawn but with a unique benefit that no other lawn care product has. The fertilizer reduces the need for manual watering on most types of grass by 40%.
The Consumer Market
The consumer lawn care market is a very pricey market with Canadians spending $2.3 billion in 1995. Not only does the consumer market have high spending, it also has high competition. StaGreen's competitors would be "Scott's Turf Builder" , "Scott's Miracle-Gro", and "Ortho" ...
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