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Essay text:
In stead, they set up a hybrid network in which multiple segments and multiple targets are pointed out to approach their potential market
Private trading
Focus
Internet trading
Figure A: offering grid (adapted from page 384)
As can be seen from the model about bank’s operation above, there has been changes ranging from high to low in the level of value added and customization in different range of products including superannuation, telephone banking and internet trading. Superannuation is a special kind of services that require a lot of communication and information between bank’s officer and customer while internet trading is different in the sense that it requires little interaction, hence little value is added from the channel...
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Common topics in this essay:
- hybrid marketing channels in service sector
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