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Essay Details:
Essay text:
Doing it right means not only engaging the prospect but getting them to remember the product. However, that depends, among others, on Social and psychological factors, How a person has been socialized may affect there judgment of humorous advertising. Humorous advertising can be found in variety of forms including TV, radio, print media and online.
What Is Humour?
There is a rather large amount of terms standing in context with humour already, this indicates that there cannot be one single definition but rather a whole field concerned with this topic. Semantically, Attardo (1994) has built up this field in the following way:
Advantages
There are many different advantages for using humor in advertising...
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