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Humana must find a way to differentiate itself from these companies in order to maintain its competitive advantage over these firms and increase its share price.
Unlike Humana, however, these competitors began engaging in aggressive price-cutting strategies in order to increase their customer base. Humana's CEO, Michael B. McCallister, has said that he feels this strategy is not sustainable in the long-term and does not intend to join the ranks of his competitors in price-cutting.
Therefore, Humana must find a way to offer an alternative to its customers, the benefits of which will exceed the price cuts of competitors...
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