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The acknowledgment of the external environment and the challenges its dynamic nature presents has lead theories by notable business school scholars devising models that seek to minimize the impact of the external environment on a business, and more specifically how a business can analyse and interpret the world and implement plans to utilize threats as opportunities and strengthen weaknesses. The first step of any these models is for a business to know itself; to understand their own business in order to formulate direction and then create plans on how to get there. For a strategy to be given its best chance of success all factors of the business must be taken into account, including a thorough audit of its human relations...
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