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In my opinion this bank believes that customer service is one of the thing that can differentiate them form other banks in the region. What is more, they believe that the high scores are based on the friendly atmosphere that customers encounter in their branches.
In addition, it shows that 8% of the customers are dissatisfied with the time of doing transaction. Therefore, Payment and Cash Management department should be more efficient. The management needs to look at the quality of service offered by the operation.
More over, most of the customers were very satisfied with the accessing ATM Network, the research shows that 32% are very satisfied and 48% were satisfied with the ATM service...
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