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Essay text:
To assist in learning how to apply these concepts and to practice making decisions through:
- In-class case analyses (exposing you to examples of successful and unsuccessful marketing applications in the first part of the course:)
- Guest lectures and question and answer sessions with industry practitioners in the latter part of the course.
- The Markstrat Simulation;
4. To improve presentation and writing skills and provide opportunities to articulate and defend positions via written individual assignments and a group project.
The overall theme of the course is to emphasize the process of thinking: qualitatively, quantitatively, and strategically, using concrete, real-life practical examples as specific exemplars, drawing from both traditional areas of marketing as well as newer areas including high technology, non-profit and global marketing...
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