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use a contract or outsourced sales team? What do you see as the main pros and cons?
• What does Innovex contribute? What is the cost of such contributions? Do the services provided by Innovex have a good price/quality relationship from the point of view of Smith&Nephew?
• How do you evaluate the results attained so far by Isabel in Galicia, and by Federico in Asturias?
• What are the main courses of action available to Smith&Nephew in March 2000?
• What decision criteria should be used by S&N managers?Heineken N.V.: Global Branding and Advertising
• What are Heineken's strengths and weaknesses? Is Heineken a global brand?
• Evaluate the research...
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