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They are social marketing concept, marketing concept, selling concept, product concept, and production concept. For social marketing concept, companies should consider the society’s long run interests also considering customers wants and needs. HP is committed to reducing its environmental impact of business. HP manages its energy impact by calculating greenhouse gas (GHG) emissions generated by our operations and use of electricity. To achieve organization goals, must focus on knowing the needs and wants of the target market and delivering desired satisfaction better than its competitors; this is called marketing concept...
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