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Nevertheless, strong inhibitory factors also exist which would disincline them to buy off the internet. These buyers go through the normal phases of shopping behavior: awareness, consideration and purchase. In traditional cases like this the ?®touch and feel?? factor becomes important, that websites cannot provide. Further because printer quality can easily be judged by a simple print-out, this factor becomes more pertinent. Moreover, as they are first time buyers, they may be apprehensive to technical jargon on the internet, and more comfortable discussing with salespersons (human interface) and receptive to live demonstrations (which the retailers can provide)...
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