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This research paper will look at how Schultz will go about bringing back Starbucks from a decline and pay special attention to restructuring the coffee market, employee and customer satisfaction and the Starbucks culture. Along with this there will be important leadership contingency theories that apply to organisational settings and will explain how and why Howard Schultz will be able to achieve corporate objectives more effectively through them.
The Starbucks Corporation goes way back to 1971 when coffee was first introduced by three individuals intent on selling coffee beans and equipment. Entrepreneur Howard Schultz joined the company in 1982 and steered it into becoming an international brand on a worldwide scale...
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