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The second approach is that Wal-Mart can leverage its dominant market status by exploring the potentials of its current pool of consumers without the costly marketing campaign to allure new customers. If consumers in the neighborhood are already buying 70% of their daily necessities at Wal-Mart, they may as well readily purchase the rest 30% during the same trip. The advanced data mining and information system will also help Wal-Mart better pinpoint its target sub-markets, identify shifts in consumer preference earlier and evaluate marketing potentials of new products more accurately.
GEOGRAPHIC EXPANSION(INTERNATIONAL) : Size matters again in Wal-Mart??s geographic expansion in a few aspects...
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