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Essay text:
What product or service does the company market? How deep is its product line?
7. What type (classification) of product does the company market?
8. Who is the target market for the product(s)?
9. Describe how the typical consumer buys the product -- and how much he or she buys.
10. Describe how the typical consumer uses the product.
11. What are the strengths and weaknesses of competing products/services? Be sure to examine obvious competing products as well as substitute products/services.
12. What is the sales history for the company's product/for the industry?
13. What is the sales forecast for the company's product/for the industry?
14...
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