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Subliminal perception is defined as "the processing of stimuli presented below the level of the consumer's awareness." (Solomon, p.629) Subliminal messaging is the process of using embedded content within a visual or aural stimulus that the recipient is not cognitive of receiving or processing. (Solomon, pp 63-65)
The subject of subliminal messaging is hardly a secret. The topic has been a main storyline is recent Hollywood movies such as Josie and the Pussycats, Zoolander, Fight Club and Serenity. According to a recent survey of American consumers, "it is found that almost two-thirds believe in the existence of subliminal advertising, and more than one-half are convinced that this technique can get them to buy things they do not really want...
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