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They also monitor their competitors behaviour and compare their standard of outputs as to their competitors, they then make sure that their standards are better than those of their opponents and this in turn ensures that they survive and grow as an organization because they will constantly keep their rivals under check .It also promotes alertness and competition thus driving them to produce better products/services.
BSTEP also pays attention to the socio-cultural side of their market which is also a key step in the growth and survival of an organization. Here the management will be analyzing and taking into consideration the values of their targeted market, for example if it is a clothing company such as Levi Strauss they should analyze the type of clothing that is allowed by the culture of their targeted market...
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