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Product, Place, Price and Promotion are critical for a successful marketing plan. The goal for marketers is to have the right mix to provide the right solutions to fit the customers identified needs.
The Four P's
A product is a good or service a company uses to fulfill the needs of its customers. Just like life, a product goes through a life cycle as well. Any product or service goes through a beginning or development stage before it is introduced into the market. During this stage, it should be determined how this product or service is going to live out its life and what purpose it serves in the lives of the consumers...
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