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Initially I will look at value within the purchasing process then within the consumption process.
Theorists such as Holbrook, Hirschmann and Cacioppo discussed customers purchase decision making process being either cognitive processing, hedonic experiential (Holbrook & Hirschmann, 1992) or elaboration likelihood (Cacioppo, 1981). The Bible has been recorded as the bestselling book of all times, cited in Russell Ash’s book; Top 10 of Everything, although it is difficult to put a precise figure on how many have been produced, the Bible Society’s calculated a figure of 6,000,000,000 for the years 1816 to 1992...
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