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The company quickly gained significant domestic market share as it started to focus on its areas of expertise in the microwave business sector on 1992. Since then Galanz has become the leading company in microwave-oven business, acquiring 25.1% domestic market share on 1995 and expanded into 61.4% on 1998 .
Having conquered the domestic market, Galanz reached into the global market through the OEM (Original Equipment Manufacturer) method in 1998 . This means that Galanz sells its products to other companies which will re-brand the products under their own names . OEM is proven to be a swift method of tapping into the global market for Galanz, while the other parties benefit from getting low manufacturing costs without having to set up their own operations in China...
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Common topics in this essay:
- Assorted Canned Beverages (various Manufacturers)
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- Business Ethics in the Chinese Context
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- Business Research Method
- Chinese Business System
- Doing Chinese Business Hofstede Way
- Doing Chinese Business Hofstede Way
- Galanz
- Guanxi and Its Role in Chinese Business
- How Galanz Group Could Further Internationalize Its Business
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