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Essay text:
Next, we identified some of the dimensions of strategy for the industry and analyzed the major players in the industry based on these dimensions, to position them and apply a SWOT analysis on them. In this regard, we used primary data to focus on two hotels within the groups discussed to understand the relative importance of the strategic dimensions. Based on the positioning obtained, we have tried to understand the strategic groups operating in the industry and map them along certain key dimensions. We have concluded by analyzing the impacts of the forces on members of different strategic groups...
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