Hotel Express

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Pre-written Papers:

Title: Hotel Express

Essay Details:

Subject: Business

Author: David W

Date: July 13, 2011

Level: University

Grade: A

Length: 5 / 1328

Essay text:

In addition, please do not reproduce the business plan you might have created in an entrepreneurship class. A marketing plan is very different from a business plan, and we expect original work here. We understand that there will be some overlap -- such as the product description -- but the majority of your paper must be original. I. Executive Summary (25 points). This should BRIEFLY summarize your business, opportunity and marketing strategy in ONE page. In addition, state your marketing budget and your quantitative and qualitative objectives. For example, what is your sales goal for the first year? What position do you hope to achieve in the consumer's mind? What market share do you hope to steal from the competition? II...

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