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Moreover, the core product that is provided by the company to the guest will deliver a solution to their problems; however the supplementary service will further enhance and improve the customer perception of the product by allowing the customer to enjoy more the product and consequently the customer will be highly satisfied (Lovelock and Wright, 2004). Therefore, delivering added value is very relevant concept where all the organizations should be taken into consideration. The term “added value” can be defined as “additional services to an offering’s core value” (Gronroos, 1997, cited in the Chernatony et al, 2000, p...
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