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Essay Details:
Essay text:
imported brands)
But, according to our analysis the research brief is not sufficient and they need some additional information like;
? Local distribution channel
? Local competitive situation
? Government rules and regulations relating FDI
? Market entry risks
? Market size, growth and potential
? Local infrastructure
? Economic and social culture
? Import information in Taiwan
? Exit Strategy
Key Issues:
The key issues that they need to address before entering the Taiwanese market are;
1. Information about the Taiwan and consumer goods market
2. What Marketing Research methodology to be used and
3...
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