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At the same time, Honda was becoming a larger player in the automobile sector. After laying its foundation as a high quality motorcycle manufacturer, Honda needed a stronger presence in Europe and in 1979 an alliance was formed between Rover and Honda to leverage each other’s resources and capabilities. Rover would leverage Honda’s quality controls and high reputation, and Honda could use Rover’s manufacturing facilities, which were running under-capacity. The relationship developed much further over the years, to the point of minority ownership in each other’s companies.
Key Success Factors of the automobile industry in the middle of the 1970’s
The 70’s were an era of industrial change in the world...
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