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One of the most important concept of R&D / development phase was establishment max. time between conception and production - it was establish on 18 months. Additionally Honda reported to have a ,, cold storage,, - storage of new products which could be implemented in production in any market needs occurred. Honda become the most innovative company in whole motorcycle industry -company which lead changes and create/ identify new untapped market segments.
• Honda followed principle of developing market step by step. They didn’t want to growth rapidly in short term but prefer to take over control market region by region
More over above Honda Management new that even having the best product without selling and distribution network They will failed that is why Honda was ready to have short term losses in order to build up mention networks...
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