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Essay text:
MARKETING STRATEGY
9.1 Neighbor of Choice?
9.2 Employer of Choice?
9.3 Retailer of Choice?
9.4 Investment of Choice?
10. THE HOME DEPOT VALUES
11. COMPETITION
12. DID YOU KNOW?
13. SWOT ANALYSIS
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14. FINANCIALS
14.1 Number of Stores
14.2 Sales
14.3 Income Statement
14.4 Balance Sheet (Current Assets)
14.5 Balance Sheet (Long Term Assets)
14.6 Balance Sheet (Current Liabilities)
14.7 Balance Sheet (Equity And Total Liabilities)
14.8 Growth in Selected Figures
14.9 Ratios
15. FIVE YEAR PLAN
1. INTRODUCTION AND HISTORY
Founders, Bernie Marcus and Arthur Blank, forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta, Georgia on June 22, 1979...
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