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As for example, Apple stores have leading sales in the MP3 market, in the stores all products are available on show to be tested out and played with. HMV has taken this idea and applied it in to the new Hubs. . Make the customers enjoy the store and have access to the products, thus moving along in the transition from a traditional music store to an entertainment retailer. Changes to the HMV stores have already begun. New gaming zones and hubs have been built in Edinburgh and The West Midlands this year and are already proving to be a success. HMV's hopes are that these new look stores will help reverse the decline in profits shown over the previous year...
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