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Likewise, its logo is easily identified by consumers of athletic and sportswear. Its logo is best known as a global symbol of athleticism and cool.
* Endorsers are well-known personalities and athletes.
Michael Jordan and Tiger Woods are among the known personalities and athletes that endorse Nike products. Nike rules because of all the good things people associate with the company endorsers and advertisements.
* Outsourcing all its manufacturing to low cost parts of the world.
Nike is characterized of making its equipment in countries which are in the developing phase, having very cheap labor...
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