History of Reese

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Title: History of Reese

Essay Details:

Subject: Business

Author: Todd C

Date: January 30, 2017

Level: University

Grade: A

Length: 2 / 384

Essay text:

This "manhole" campaign became ill-fatedly named as the "sewer campaign". However, Reese's sales tripled in a year. Hershey Foods Corporation was against doing any kind of large-scale advertising for a long time, and as one of the nation's original candy companies, they could rely on their brand name. Instead, the company focused on solidifying its distribution networks and convincing supermarket owners that customers heavily consumed their products. In 1973 Hershey introduced a new promotion featuring various product characters to greet the visitors at Hersheypark and Chocolate World. The Reese's Peanut Butter Cup character promoted the brand while still upholding the family fun concept of the park...

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