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Essay text:
By educating consumers on the health and hygiene benefits of HLL brands will stimulate demand and nurture relationships to reinforce the HLL messages to the consumers, and change the lives of people in rural India.
Weaknesses and challenges
? Costs management. For example, the Vani program has not made any contributions to the company. To cover 5,000 villages would cost Rs. 50 million. Another example is the system of Rural Sales Promoters, who were outsourced to manage the entrepreneurs. As the numbers of entrepreneurs grow, the numbers of RSPs have to be proportionately added, thus increasing costs...
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