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Therefore, opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factors. The bases for segmenting consumer markets include:
? Demographical bases (age, family size, life cycle, occupation)
? Geographical bases (states, regions, countries)
? Behavior bases (product knowledge, usage, attitudes, responses)
The profile for Hilton Hotels' customers consists of the following geographic, demographic, and behavior factors:
Geographics
? Hilton Hotels provides services to 130 nationalities at more than 150 locations...
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