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This change in strategic direction dictated that the organization redirect its marketing objectives as well. Traditionally, the firm had focused on place, product and promotion, by establishing the finest hotels in the most attractive, convenient and sometimes expensive places in the world. In the new millennium, particularly after the attacks on September 11th, Hilton has gone after the mid-priced client and the more affluent lodging clientele.
One of HHC's strategic decisions was to continue to be a major player in the gaming industry. In the early 1990's, the Las Vegas Hilton and Flamingo Hilton provided up to 44 percent of the firm's income (Handbook of Texas 2001)...
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