Hilton

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Title: Hilton

Essay Details:

Subject: Business

Author: Joan R

Date: March 3, 2017

Level: University

Grade: A

Length: 3 / 695

Essay text:

Tracking the amount that different types of consumers are spending on a company's services can help the company better pinpoint the high value consumers. Further, loyal customers tend to cost less to serve and are less price sensitive. A loyalty program could potential hurt a company in its efforts to better manage its customers by too tightly tracking a consumer's preferences. A company may be pigeon-holing their customer and not exposing them to other options they may be interested in. Also a loyalty program could actually lead to more customers with higher expectations and greater demands. Loyalty programs may also attract more lower value customers, ie...

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