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Textron has four core business segments:
? Aircraft - 32% of revenues
? Automotive - 25% of revenues
? Industrial - 39% of revenues
? Finance - 4% of revenues.
While the corporation must manage its portfolio of businesses to grow and survive, the success of a diversified firm depends upon its ability to manage each of its product lines. While there is no single competitor to Textron, we can talk about the competitors and strategy of each of its business units. In the finance business segment, for example, the chief rivals are major banks providing commercial financing. Many managers consider the business level to be the proper focus for strategic planning...
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